Friday, 6 May 2016

OUGD 502 - Evaluation

As a designer I believe that I'm good at what i do but sometimes i need someone to push me or motivate me.
This year has been harder than level 4, we have had more briefs, done a lot more professional production, explored new techniques, worked in collaboration with others and had a few visits from studios and people who would inspire us and help us decide on a future job.
We have continued learning and developing things we learnt in level 4 such as
*Target audience
*Skills and services
*Competition
*Structure
*Costs, Charges, financial considerations
*Promotion, Branding
*Media
*Research
*Production
….
At the start of the year I did do my work but didn't feel it was good enough, didn't reach the professional level i was aiming for or discussed well enough my design process. Throughout the year i have noticed a change in attitude and production. with the help of my teachers and the facilities offered at LCA, i have been able to set myself targets and aims that were achievable and that i liked and felt satisfied with.
When working on the Creative report, this was challenging due to not always getting an answer back from studios (Probably because they get loads of emails a day and might have thought it was spam). I was capable of contacting a friends relative who graduated in the industry of broadcasting media and technology, who works for a television channel, travels around the world, participates in a lot of different productions and does a lot of graphic design aside of recording and editing videos.
I hope to keep in contact with him, maybe even meet him, and discuss in detail how much graphic design he actually does within his business.
I also messaged 'Thearchipelago' a studio in leeds. This studio caused an interest in me because of the products displayed on their website, the way their business is so open and explored different styles, production methods…
I would like to visit their studio, ask some more questions about the business and ask if they would be interested in working with me, teaching me and guiding me into a future business within areas I like.
Screen printing, book binding, folds, foiling are techniques i have continued exploring this year. I will now continue exploring new production methods such as textile printing or mono print, animation and video editing.
This year in ppp we also worked alongside other students in our course, we had 2 collaborative briefs in level 5. My ppp collaborative group was more successful than my 'Orchard P.I.G' group. why? because vedika was in my team for ppp, I feel I work well with her, we help each other, we give constructive feedback on a daily basis over social media or at university, her memory is better than mine and she always reminds me of things i have to do, or that i don't understand and her ambitious and positive personality makes me work hard.
Billy on the other side, has been my partner for both collaborative group work, I feel a bit unmotivated when we work together, everything is left for the last minute, if we are not on top of him asking for his work or for his assistance he won't remember, his self-confidence within the design topic brings others down because he wants to produce everything because he is 'better' and I have felt like i have allowed other people stand on me and on my work because 'theres is better' when I am also capable of producing good satisfactory work and i have came to uni to learn and progress.
You learn from errors and for next year I will stand out more for my designs, I will have the courage of messaging my teachers when not understanding something, asking for advice, assisting every session and aiming for higher grades.

OUGD 502 - Production

What fold to use? 
Hot dog fold - Refresh memory - Simple - Works Well - Cute - Direct
Production:



Typeface used: Lucky 7 - size - 12pt - Bold/ easy to read/ Italic 
http://social-media-icons.com/wp-content/uploads/edd/2015/05/200-Premium-vector-social-media-icons-2015-F.png
Image used on final production
and 2 from the official instagram page:





Thursday, 5 May 2016

Friday, 29 April 2016

answers to emails - OUGD 502

Questions:

1. Could you describe one of your typical workdays?
2. What skills are required in your position on a day-to-day basis?
3. What parts of your job do you find most challenging?
4. What do you find most enjoyable?
5. Are there any negatives to your job?
6. How many hours do you work in a typical week?
7. Which seasons of the year are toughest in your job?

Design studio/Print - thearchipelago



1.On a typical day my duties are to watch over a team of 6 designing various graphics for many different brands. I watch over the team making sure they create quality designs, also I have to talk to the clients to understand what they need.


2.I have to be a good team leader with good communication skills with the customers. When working in this industry, you need to have a creative mindset and enjoy the work you do.

3.The hardest part of the job is trying to create new and different ideas for every different project, sometimes we all just run out of ideas. It always good to work and share ideas with others.

4.The most enjoyable part of the job is being able to work closely with other very talented people, and they all enjoy their work so it's a brilliant environment to work in.

5.Sometimes the hours I have to work can get a bit much, and it can be exhausting.

6.In a typical week I work 9 am-5 pm everyday then an extra 2-3 hours at home afterwards, it can be very hard work.

7. The start of the new financial year is a very profitable time for the business,because many new business open during this time. We design a lot for them.


Broadcasting media and technology - Mark Hollinshead
1. On a typical day I have to create new graphics for the television studio and camera man for an evening tv show.

2.I have to have a lot of patience when deigning my graphics, they can take a lot of hard work and precise changes.

3.The hardest part of my job is the hours I work, working in the media industry can be very demanding.

4.The most enjoyable part of the job for me is being on TV set and seeing different acts everyday.

5.The worst part of the job is the lack of social life outside of work, my work seems like it is my life sometimes.

6.Whilst creating the graphics I work on average 5 hours at the studio and then I work from 6 to 10 for our tv show.

7.The work doesn't really ever change as its tv, it always has a regular client base, and if there is a lot of people watching it doesn't change my work load.

Thursday, 17 March 2016

OUGD502 - Evaluation

Evaluation
*As a graphic designer I believe to have improved from level 4-level 5.
*Branding is something that interests me and i hope to continue learning about.
* I hope to produce my final business cards by level 6, print, get in contact with studios and designers worldwide and travel and continue learning/exploring.
*My business cards in level 5 show an improvement in my work from level 4,  also with digital use and I have proven my understanding of the knowledge in the module.
*I gathered primary and secondary research and was capable of linking other modules this year with ppp (Cop essay on branding - What makes an effective international logo?) and (OUGD 504 - Logostarter)
 *This year not only i had to produce my personal branding but also work in a collaborative group to create/ produce the planning of an actual business.
*This new experience of working on the opening of a professional coffee studio was educational, made me think and look back at some school projects i did for maths lessons to work out the finances, fundings, hourly rates...
*I think my group and I enjoyed this brief because we had the choice of our own to select with who we wanted to work with, we made our group 'international' having a Spanish, German-Indian, and English students. Our work was surprisingly good for what we originally had in mind, we worked as a group, managed to combine all our styles, produce an effective logo, promotion studio design, products, social media pages, business cards, collateral...
*We arranged and planned our time in a positive convenient way for every member in the team , always came to crits with new exotic ideas, we showed love and passion in our work, we explored other creative fields such as video production and editing.
*I got in contact with a first year student studying broadcasting media and technology who helped me produce a small short but effective video of the 'Thermal mug'.
*We had the chance as a group to explore and get a bit better at studio photography, always awkward to pose for a picture on yourself but we made it fun by taking it in turns and also posing as a group.
*Vedika is a strong, independent person who always pushes me to work a bit harder, motivates me to produce and create the best, always helps me when in need of feedback and i like working with her, our work and styles combine well together.
Billy is always there when i need him, i can always ask him for help when using the adobe programs, he always seems to know what he is doing, and he is always very professional, i have improved as a graphic designer with his help, he gives me positive feedback and always tries to help me make my work more 'graphic design' rather than illustrative.
*My illustrations for the menu would be alongside with the 'thermal mug' my favourites outcomes/productions. With the help of Billy, we produced a successful menu, we struggled at first but we managed to present a professional and realistic business plan for our coffee space studio.

OUGD502 - My Creative Report

Research studio based in Leeds - http://www.madebyalphabet.com/about/
Email - everyone@madebyalphabet.com

This year my aim was to prove my self i have learnt, improved and shown a difference from level 4 to level 5.
I began to think about my future in the design industry, and i am unsure of what i want.
I could travel for a year, draw, experiment, learn new things, read new books, visit studios, try getting to know my favourite designer, travel and then come back for a masters.
I could design and open a business of my own.
I could work in collaboration with another designer in my course once we finish level 6 and open a business together. 
Buy a building and make it my working place, or work at home and begin a family plan.
I am unsure if i would like to continue living/working/studying in the uk or move back to Spain.
I followed my dream and im happy with what i have achieved, its been a difficult path but i hope to finish it and be someone someday. 


I messaged made by alphabets studio in Leeds, asked a set of 8 questions and hope to hear back from them, so i can plan a visit, ask for more advice, speak about my doubts and try seeing my future from another perspective. 

I divided my questions in 3 different sections, 
1st section - what its like to work there? What skills they need? (Personal, one to one conversation, to the point)

2nd section - other business, what my target should be, educational preparation ...

3rd and last section - achievable goals, would my background affect my future (as an international student) or even other careers 


I hope to get in contact with hey studios, based in Barcelona, plan a small visit, maybe ask for an internship and maybe keep in contact with them as a future reference or option.
I will also try getting in contact with Kate Moross, as she is an inspiration and goal example.
Maybe her and i could work together in the future.

OUGD502 - self branding

Self branding

Following the graphic design production process, I began by researching in to branding and logo making.

This year I have had the opportunity to work and explore more in to depth what branding is, branding strategies, what makes an effective logo and others.

In level 5, I’ve felt the modules linking together more, I was able to learn and use some of the knowledge from OUGD 504 for Logostarter – and cop to guide me in the production of my personal brand, my essay question is “what makes an effective international logo” and these are the books I’ve looked in to that have also helped me for ppp.

I then began to think about the key points in the production of my future business cards
And asked myself –Who am I? what do I represent? And who is my target audience?
Using what I had learnt from my research, I added a few key things to remember for my design. – My business card design should be simple but memorable, timeless and Appropriate.
It should be as effective in colour as in black and white. And I should be able to get my message across visually and verbally.
I began by looking at my design from level 4, and decided to continue having my face as my logo. I choose an image of myself and began to explore with it. I produced an abstract portrait that I would move on to design digitally.
Some changes were made throughout the process, to achieve my final design. I believed these changes were necessary to produce a more effective product. I removed all the colour from it and worked on it in black and white.
This would be the front of my business card.
My logo would be done with foiling to add a bit of colour to my design.
And this is the back of my business card.
I tried creating a more personal connection with my clients by adding some of my work as examples of what I could produce, a short description of what I aim for and some words that describe me as a person. I used English and Spanish to keep my business options open.
These are my experimentations with foiling. I believe it was a successful new experience.
This year I began to look in to Kate Moross art, I believe she’s an inspiration.
She began as an art student herself and now is a professional designer, she’s worked with Top shop, Nike, Magazines … and got a book published. I believe her style and mine are similar and that I can learn from her and her experiences and hope to follow her steps in the design industry.
Hey studio, would be the sort of place where I would hope to work in a future, an international business with connections worldwide. It would also be nice to be a bit closer to home.

In level 6 I hope to explore new techniques, improve my presentation skills, become more professional at what I do, improve my time management, blogging and attendance.

Monday, 14 March 2016

OUGD502 - Professional Questions to ask studios-Designers

Hello, I am a student at Leeds college of arts, I am writing to you regarding a set of questions I have generated for a class module. I have been asked to contact a studio and ask a series of questions that will guide me through my future career in design.
1. Could you describe one of your typical workdays?
2. What skills are required in your position on a day-to-day basis?
3. What parts of your job do you find most challenging?
4. What do you find most enjoyable?
5. Are there any negatives to your job?
6. How many hours do you work in a typical week?
7. Which seasons of the year are toughest in your job?
8. How would you describe the corporate culture?
Thank you for taking your time to read this letter, hope to hear back from you soon.
Kind regards, 
Jaqueline Almagro Chiavarine.

9. What educational preparation would you recommend for someone who wants to advance in this field?
10. What qualifications do you seek in a new hire?
11. How do most people enter this profession?
12. Which of my skills are strong compared to other job hunters in this field?
13. What do you think of the experience I've had so far? For what types of positions would it qualify me?
14. Can you recommend any courses I should take before proceeding further with my job search?
15. What companies or industries do you think I should target?


16.Do you think my objective is clearly stated, realistic and achievable?
17.Considering my background, how well do you think I would fit in this company and/or profession?
18.Taking into account my skills, education and experience, what other career paths would you suggest I explore before making a final decision?

Friday, 4 March 2016

OUGD502 - Social Media

-Work on Instagram page daily 
-More hashtags - More followers
-Find more arty fancy accounts to follow


-Keep it organise 
-professional? or Every day personal space?

-Add illustrations
-Videos
-Uni workshops
-Collaborative briefs


-Make bigger changes on my Facebook page 
-Too similar to last year 
-Change profile picture and cover picture

-Work on Facebook page more (Daily) 
-Keep it more organise by uploading things in to albums.
-Add design boards to my fb page?