Self Branding - OUGD402

BA (HONS) Graphic Design

Studio Brief 2

Self-Branding

OUGD402

Design, develop and produce self-branding that effectively communicates and promotes you as an individual, designer and learner.

*Reflect upon your learning aspirations and design direction.

*Aim to communicate the context of your interest by referencing specific designers, studios,

RESOLUTION:

*A representation of what YOU see as important as an individual designer and learner in light of what you have learned on the programme to date.

*What are your creative concerns? Opinions and beliefs? And how do you communicate these practically conceptually a practically?

DELIVERABLES:

Fully resolved self branding

(Including but not limited to)

A logotype/symbol

Colour swatch

Typeface (display and body copy)

Presentation template (grid)

This should be developed with reference

“Life experiences change you- I’m someone different today to who I was a year ago”

This is me- identity – its al development

(Logos, signatures, autographs..)

How

Why would you need an identity?

7 and a half billion reasons (approx.)

Who and what you do

What is a brand?

A perceived emotional corporate image as a whole.

What is an identity?

The ‘visual’ elements that form a part of the overall brand

What is a logo?

The identity of the overall brand in it’s simplest form

Brand – what you supply (apple brand)

Identity- an apple

The logo (bitten apple)

So why do we need an identity at all?

To stand out, to be unique and different to everyone else.

(Small fish in a big pond) Stand out

Picked out from others

A product- we are the product

A brand- how you become the brand

A mars a day helps you work rest play.

Shell (petroleum produce) example

Consider: Product Range and Distribution

Product is you

Range that is the portfolio of services you have offered

Distribution these are the methods and platforms you consider that communicate your services by means of investigation.

DIGITAL COMMUNICATION

PRINTED: be as creative as you can with all forms of print that will illustrate you and your abilities specifically. A creative mind, that exhibits thinking, evaluation and direction presented through a range of printed mediums.

DIGITAL: the online presence that will exhibit creativity, research, evaluation and application using innovation and what illustrates YOU as a cross medium operator. Covering ANY forms of digital delivery and media you find appropriate.

YOUR TASK:

To prepare an individual identity based on you as a product, to be valid in communication WHO and WHAT you are and the services you offer. You should consider all methods of communication, evaluation …

DELIVERABLES:

A fully resolved self-branding to include:

A logotype/ symbol / mark,

A colour palette/ swatch,

Chocie of typeface/ s.

Sample of printed/ digital examples.

This should be developed to illustrate the relevance to you as a specific (at this point) creative and all contextual research materials, formats and content.

ADD TO PPP BLOG

What is it:
Personal branding is the practice of people marketing themselves and their careers as brands.