BA (HONS)
Graphic Design
Studio
Brief 2
Self-Branding
OUGD402
Design,
develop and produce self-branding that effectively communicates and promotes
you as an individual, designer and learner.
*Reflect
upon your learning aspirations and design direction.
*Aim to
communicate the context of your interest by referencing specific designers,
studios,
RESOLUTION:
*A
representation of what YOU see as important as an individual designer and
learner in light of what you have learned on the programme to date.
*What are
your creative concerns? Opinions and beliefs? And how do you communicate these
practically conceptually a practically?
DELIVERABLES:
Fully
resolved self branding
(Including
but not limited to)
A
logotype/symbol
Colour
swatch
Typeface
(display and body copy)
Presentation
template (grid)
This should
be developed with reference
“Life
experiences change you- I’m someone different today to who I was a year ago”
This is me-
identity – its al development
(Logos,
signatures, autographs..)
How
Why would you
need an identity?
7 and a
half billion reasons (approx.)
Who and
what you do
What is a
brand?
A perceived
emotional corporate image as a whole.
What is an
identity?
The
‘visual’ elements that form a part of the overall brand
What is a
logo?
The
identity of the overall brand in it’s simplest form
Brand –
what you supply (apple brand)
Identity-
an apple
The logo
(bitten apple)
So why do
we need an identity at all?
To stand
out, to be unique and different to everyone else.
(Small fish
in a big pond) Stand out
Picked out
from others
A product-
we are the product
A brand-
how you become the brand
A mars a
day helps you work rest play.
Shell
(petroleum produce) example
Consider:
Product Range and Distribution
Product is
you
Range that
is the portfolio of services you have offered
Distribution
these are the methods and platforms you consider that communicate your services
by means of investigation.
DIGITAL
COMMUNICATION
PRINTED: be
as creative as you can with all forms of print that will illustrate you and
your abilities specifically. A creative mind, that exhibits thinking,
evaluation and direction presented through a range of printed mediums.
DIGITAL:
the online presence that will exhibit creativity, research, evaluation and application
using innovation and what illustrates YOU as a cross medium operator. Covering
ANY forms of digital delivery and media you find appropriate.
YOUR TASK:
To prepare
an individual identity based on you as a product, to be valid in communication
WHO and WHAT you are and the services you offer. You should consider all
methods of communication, evaluation …
DELIVERABLES:
A fully
resolved self-branding to include:
A logotype/
symbol / mark,
A colour
palette/ swatch,
Chocie of
typeface/ s.
Sample of
printed/ digital examples.
This should
be developed to illustrate the relevance to you as a specific (at this point)
creative and all contextual research materials, formats and content.
ADD TO PPP
BLOG
What is it:
Personal branding is the practice of people marketing themselves and their careers as brands.
What is it:
Personal branding is the practice of people marketing themselves and their careers as brands.
